Inspired by outdoor cinemas in Broome and Bondi and combined with world class beach venues throughout Europe and the Mediterranean; Sunset Boulevard is a rooftop entertainment and lifestyle venue that provides an incomparable West Australian experience

What People Say
  • "Scarborough should be the State's best beach environment, but it is full of car parks" - WA Premier Colin Barnett

  • "Sunset Boulevard could assist in growing the tourism appeal and visitation to the Scarborough Beach precinct by enhancing the experiences and activities currently available, while assisting to create a memorable and positive impression of the iconic beach destination" - CEO Tourism WA Stephanie Buckland

  • "Our beachfront area in Scarborough deserves to be revitalized to a world-class standard with our own Western Australian style. It is my belief, and the belief of many others in my community, that when our rundown and derelict buildings are replaced, we believe that much of the antisocial activity that has plagued us in the past will become but a distant memory" - MLA Scarborough and Police Minister Liza Harvey

  • "The support for these types of projects has previously been strong and diverse, as the need to celebrate the culture of Western Australia is shared by all its citizens" - Heritage Perth

  • "This is exactly the kind of thing we need in Scarborough; a welcome and vibrant cultural experience utilizing our under-utilized amazing stretch of coastline, that will complement the new facelift the area is undergoing - looking forward to this!" - Erin Molloy, Scarborough

  • "Sunset Boulevard is exactly what Scarborough needs! I couldn't think of a better way to enjoy Perth's amazing beaches!" - Bec Djulbic, Trigg

  • "It's about time Scarborough had something like this. It's exactly what it needs and something the residents of the City of Stirling have wanted for years" - Julian Gomez, Karrinyup

  • "What a fantastic way to appreciate our beautiful coastline! I can imagine the view from the top will help set up a laid-back, relaxing atmosphere" - Lauren Muller, Carine

The City of Stirling’s approach to Planning and Development is clearly demonstrated by their Scarborough Environs Area Strategy (“SEAS”) and the Scarborough Beach Urban Design Master Plan (including Planning amendments 457 and 458) which aims to enhance Scarborough’s role as the heart of the Sunset Coast; the criteria of which this project fulfills.

Outlined in their 2012/13 Vision and Goals, Tourism WA stated that “through partnership between private sector and government, the State’s tourism industry will achieve its full potential by delivering against the tourism brand promise – Experience Extraordinary WA”.


Furthermore it is their aim “to double the value of tourism in Western Australia from $6 billion in 2010 to $12 billion by 2020” which will come from developing new Tourism focused initiatives that promote West Australia’s message of experience extraordinary. CEO Stephanie Buckland has stated that “Sunset Boulevard could assist in growing the tourism appeal and visitation to the Scarborough Beach precinct by enhancing the experiences and activities currently available, while assisting to create a memorable and positive impression of the iconic beach destination”.